The Story Behind Cravass

Where Māori Art Meets Modern Streetwear

Welcome to Cravass, a clothing brand born from a deep connection to Māori culture and a passion for bold, contemporary fashion. Cravass isn't just a brand; it's a movement that celebrates the beauty and richness of Māori art, expressed through graphic design and streetwear.

From Art to Apparel: The Birth of Cravass

Cravass started as an extension of my artwork, a journey that began with pencil and paper and evolved into paint and canvas. The creative process eventually led me to graphic design and clothing, where I found a new way to share my passion. The aim has always been to bring Māori art and culture into modern fashion, making it not just wearable but also a statement of pride.

As a small whānau business, Cravass is built on passion and hard work. We are not a large corporation, just a tight-knit family, making our way one T-shirt and jersey at a time. Every piece of clothing we create is a reflection of our love for Māori art, culture, and authenticity. We’re not about mass production; we are about quality, craftsmanship, and celebrating what makes us unique.

The Core Values of Cravass: Bold, Original, and Cultural

At Cravass, we are driven by creativity and showcasing Māori art in a contemporary and original way, bold, high in color and contrast, and visually striking. We believe in producing clothing that doesn’t just follow trends, but rather, creates them. Every piece is a Reflection of Māori heritage and identity, while maintaining a modern, streetwise edge.

Our mission is to provide quality clothing that celebrates Māori culture. By merging traditional influences with modern design, we offer something unique in the world of streetwear. Our collections are about more than just fashion; they’re about wearing a piece of culture that tells a story.

Cultural Influence: Māori Art, Ta Moko, and Our Design Philosophy

Māori culture is at the heart of everything we do at Cravass. Māori art shapes every piece in our collections. Whether it’s the intricate Ta Moko or traditional kōwhaiwhai, myths and story, our designs influenced through the art passed down through generations.

The influence of Māori culture is not just visual, but personal. My own journey as a Māori artist is woven into every design. The power and grace of Māori art come alive in each Cravass piece, and through the brand, I aim to showcase its beauty to a broader audience.

Commitment to Sustainability and Ethical Fashion

At Cravass, we understand the importance of sustainability in fashion. We carefully select suppliers who uphold high ethical standards, ensuring that every garment we create is not only crafted with care but also responsibly produced. We believe in the value of sustainability and maintaining ethical production practices, aligning our fashion with a conscious approach to both style and Papatuanuku.

The Tika and Pono Collection: A New Chapter

We’re proud to introduce our latest collection: Tika and Pono. Inspired by the values of integrity and authenticity, this collection reflects the essence of who we are. The name "Tika and Pono" embodies the very foundation of Cravass, doing what is right, with sincerity and honor.

Tika and Pono is all about bold expression, featuring a Māori statement with contemporary streetwear aesthetics. This collection isn’t just about looking good, it’s about feeling empowered and proud of the culture you’re wearing.

Tika and Pono represents more than just fashion; it’s a symbol of cultural pride and authenticity. We’ve created something that speaks to those who value both style and substance.

Why Cravass?

Cravass isn’t just for those who wear clothing; it’s for those who wear their Aotearoa, New Zealand heritage. Whether you’re a Māori creative, a streetwear enthusiast, or simply someone who appreciates bold, New Zealand fashion, Cravass is for you. Our designs are for those who are ready to make a statement, to show the world who they are, and to wear their our culture proudly.

Explore the Tika and Pono collection today and join the Cravass movement. Wear your culture, wear your pride.

Call to Action:

Want to learn more about the Tika and Pono collection or find your next favorite piece of Māori-inspired streetwear? Shop now and embrace the blend of culture and style. Follow us on Instagram for exclusive updates and behind-the-scenes looks at the making of Cravass.